ABOUT

HEBA LAYAS: The creative force behind FLUX DEZIGN

Freelance Mid-weight Creative Multidisciplinary Designer with a passion for animation and over 12 years diverse experience. As a key player in shaping creative strategies, i specialise in art direction, digital experiences, animation, brand design, and product design. I create impactful, high-end visuals that resonate with audiences and elevate brand stories. My portfolio includes collaborations with companies like ...

I believe every brand and product has the potential to tell a powerful story that connects emotionally with people. Whether working with production studios, advertising agencies, or start-ups, i strive for design excellence, compelling storytelling, and playful experiences. Throughout my career, I've demonstrated strong leadership in building and managing design teams, fostering collaboration, efficiency, and creative excellence. Beyond design, I'm also an entrepreneur, design coach, and consultant, helping companies with both strategic and design expertise.   

explores the dynamic relationship between graphics and space, continually pushing boundaries with innovative approaches.

Heba delivers concept-driven work that embraces experimentation with materials and techniques that bring the essence of any project, brand, or event to life, all while fostering collaborations that enhance creativity, making the process more dynamic, innovative, and impactful.

Her passion for visionary architecture and graphic design is reflected in projects ranging from full-scale experiential branding overhauls to conceptual architectural proposals and digital storytelling, with extensive experience in problem-solving and project management, enabling her to craft tailored, engaging solutions that align with the unique goals of each project.